Test ideas with a virtual audience
Echo is a synthetic panel: virtual respondents with profiles based on statistics and research. AI answers from each profile’s perspective, so you can compare ideas and group responses.
This is a simulation, not a survey of people. Validate important findings with real buyers.
Synthetic panel diagram. Profiles are virtual; AI generates the responses.
What people use Echo for
For initial idea selection and preparing questions for customer research.
Test an idea before investing
Compare ideas and identify what to test with buyers before investing.
Explore pricing and payment options
Explore pricing and payment hypotheses, then test them with your target audience.
Shortlist the best of many options
Compare names, descriptions and advertising messages to select options for further testing. The model cannot taste or experience the product.
Understand the category buyer
Form hypotheses about customer needs and choices for further research.
Three products — which to pick
you need a measured figure for a big decision
Timing, price and scope
- Who answers
- real people — exactly the ones you need
- How many questions
- your full questionnaire
- When you get the answer
- the timing is agreed before payment
- What it costs
- calculated for your task — a quote before payment
- Chosen when
- you need a measured figure for a big decision
you need to track the market quarter by quarter
Timing, price and scope
- Who answers
- real people — a nationwide sample, 18+
- How many questions
- from one question
- When you get the answer
- once a quarter
- What it costs
- quoted
- Chosen when
- you need to track the market quarter by quarter
you need to select hypotheses to test
Timing, price and scope
- Who answers
- an AI model, not survey participants
- How many questions
- your full questionnaire
- When you get the answer
- within hours of approval
- What it costs
- quoted for your task
- Chosen when
- you need to select hypotheses to test
What we guarantee
Echo’s cost is credited towards a live survey within 60 days.
Guarantee terms
If you run a live Sonar survey after Echo, the full cost of the calculation is credited towards it — within 60 days.
Where Echo is weak, we flag it ourselves — before payment, with a “verify live” chip on each question.
In-person interviews are recorded. No recording, no charge.
Guarantee terms
Every in-person interview comes with an audio recording and a quality passport. An interview without a recording is not counted and not billed.
Interview quality is checked before inclusion in the research results.
Pulse reports show respondent counts and margins of error.
Guarantee terms
In every Pulse report a figure comes with the number of respondents and its margin of error; the index follows the European Commission methodology.
The same calculation as in the workspace: one set of maths for report and screen, a margin for every cut.
How to read Echo results
Echo supports initial hypothesis exploration. Reliability depends on the topic and audience; there is no universal accuracy promise for every task.
How to use the results
- ·The model uses the audience characteristics specified for the simulation. This does not make its responses a representative survey.
- ·Model responses are simulated estimates, not observations of buyers. They help formulate questions for research.
- ·Echo results should not be used as measured market share or a sales forecast without further validation.
- ·For launch, pricing or investment decisions, we recommend validating hypotheses through research with real buyers.
How we check it
We compare model and survey response distributions on specific validation tasks. This identifies limitations on those tasks and does not guarantee accuracy for a new product or audience.
Echo is most accurate about people themselves and about a category it already knows; it is weaker in an unfamiliar category with no history. We send the detailed accuracy table by question type and the checking methodology on request.
Where Echo is weaker
AI, data and the rules
Frequently asked
Tell us the task — we will show what Echo answers
In plain words: which product, which decision and by when. We name the quote and the deadline before the start.
contact@xplorence.com