Standard studies
Studies for every step of your product
From the first idea to happy customers. The questionnaire, sample, quality control and report are already designed — what is standard here is the method: the survey itself is run from scratch, asking real people about your product. Online across the country or face-to-face with our interviewers.
Step 1
Idea and concept
The product doesn’t exist yet. We test the ideas themselves — so you invest only in the promising ones.
Insight screening
Which customer pains are real, and which we’ve imagined.
Idea screening
Which of your ideas are worth investing in.
Concept test
Will they buy, at what price, and what to improve.
Understand buyers (U&A)
Who your people are, how they choose, and what matters to them.
Step 2
Product
The idea is confirmed — now we refine the product itself: how it looks, what it’s called, and what it costs.
Packaging and design test
Which option gets noticed and bought.
Name test
Which name people remember, pronounce, and aren’t embarrassed to say.
Price test
How much they’ll pay and where “expensive” begins.
Claims test
Which promise to put on the pack and in the ads.
What matters most in the product
Which features drive the purchase, and which you needn’t improve.
Taste and live product test
What people say after really trying your product.
Step 3
Marketing and brand
The product is ready — we test how to talk about it: messages, layouts, video, brand.
Message and slogan test
Which wording persuades.
Banner and outdoor test
Will it be noticed and understood in seconds.
Video ad test
Will they watch to the end, and what stays in mind.
Audio test
Whether the spot works for radio and podcasts.
Promotion test
Will the promo attract, and will they believe the benefit.
Logo and identity test
Will they recognize you by logo, colour, and style.
Brand awareness and health
How well you’re known and in which situations you come to mind.
Advertising post-test
What the ads actually changed after launch.
Step 4
Customers
The product is selling — we make sure customers stay happy and come back.
Are customers satisfied
What keeps people, and what annoys them.
Why they leave
What pushed them away, and how to win them back.
Pulse by Xplorence
The country’s shared survey, once a quarter. Add your own question to it and pay only for that question — from 4.5M UZS.
Echo by Xplorence
Echo helps screen ideas, concepts, names, claims, slogans and promotional offers. AI answers an adapted questionnaire from virtual profiles. This does not measure actual demand: validate shortlisted options with people.
Your own path
Didn't find yours?
The catalogue covers the common tasks, but the platform isn't limited to it: any study can be built for you.
Your own survey (with AI)
Describe the objective in plain words — Sonar picks the method and builds the questionnaire. Or start from scratch.
Interviewer survey (CAPI)
In-person interviews across the country with audio quality control. We run the field for you.
Need advice
Not sure which study solves your problem? Write to us — we'll advise and set it up.
What we guarantee
In-person interviews are recorded. No recording, no charge.
Guarantee terms
Every in-person interview comes with an audio recording and a quality passport. An interview without a recording is not counted and not billed.
Interview quality is checked before inclusion in the research results.
Echo’s cost is credited towards a live survey within 60 days.
Guarantee terms
If you run a live Sonar survey after Echo, the full cost of the calculation is credited towards it — within 60 days.
Where Echo is weak, we flag it ourselves — before payment, with a “verify live” chip on each question.
Pulse reports show respondent counts and margins of error.
Guarantee terms
In every Pulse report a figure comes with the number of respondents and its margin of error; the index follows the European Commission methodology.
The same calculation as in the workspace: one set of maths for report and screen, a margin for every cut.