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Step 3 · Marketing and brand

Message and slogan test

Which wording persuades.

MaxDiffBoth languages
Discuss this task
Prepare with EchoSynthetic panel · preliminary screening. We adapt the questionnaire first.

What this study is for

Several wordings of a key message or slogan — which persuades more strongly. We test in both languages, including the question of whether the translation works as strongly as the original.

How the study works

MaxDiff on the wordings plus finalist diagnostics. Both languages — including a check on whether the translation works as strongly as the original.

What's in the report

A wording ranking, a winner in each language, and translation risks. Always included: AI findings, differences explained in plain words, an interview-language split, and PDF/PPTX plus raw-data export.

Step 3 · Marketing and brand

Other studies of this step

Banner and outdoor test

Will it be noticed and understood in seconds.

Video ad test

Will they watch to the end, and what stays in mind.

Audio test

Whether the spot works for radio and podcasts.

Promotion test

Will the promo attract, and will they believe the benefit.

Logo and identity test

Will they recognize you by logo, colour, and style.

Brand awareness and health

How well you’re known and in which situations you come to mind.

Advertising post-test

What the ads actually changed after launch.