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Step 3 · Marketing and brand
Promotion test
Will the promo attract, and will they believe the benefit.
Картинка — по желаниюMaxDiffCalibrated intent
Prepare with EchoSynthetic panel · preliminary screening. We adapt the questionnaire first.
What this study is for
A promotion before launch: is the mechanic clear, is the benefit appealing, will people take part, and does the offer seem suspicious (“what’s the catch?”). Several mechanics are compared against each other.
How the study works
Clarity of the mechanic / appeal of the benefit / calibrated intent to participate / trust (“what’s the catch?”) plus a choice between mechanics via MaxDiff.
What's in the report
A ranking of mechanics, trust barriers, a participation forecast, and a verdict. Always included: AI findings, differences explained in plain words, an interview-language split, and PDF/PPTX plus raw-data export.
Step 3 · Marketing and brand