Step 3 · Marketing and brand
Brand awareness and health
How well you’re known and in which situations you come to mind.
What this study is for
A baseline before an ad campaign or regular brand-health tracking: how well you’re known, in which purchase situations you come to mind, and which brand assets work. One-off or in waves — small monthly reads instead of large quarterly ones.
How the study works
The 2026 standard, not just a funnel: a short funnel (awareness → consideration → usage) plus purchase situations (in which life moments your brand comes to mind) and distinctive assets (logo/colour/jingle without the name). One-off or in waves — monthly micro-samples instead of large quarterly reads.
What's in the report
A brand funnel, a purchase-situations map, an assets grid, and dynamics across waves. Always included: AI findings, differences explained in plain words, an interview-language split, and PDF/PPTX plus raw-data export.
Step 3 · Marketing and brand