Step 3 · Marketing and brand
Advertising post-test
What the ads actually changed after launch.
What this study is for
The campaign is over — what did it actually change? Creative recognition, ad recall, whether people name your brand correctly, and whether the funnel shifted among those who saw it. It closes the cycle: pre-test before launch, post-test after.
How the study works
A post-campaign read: creative recognition (showing frames), spontaneous and prompted recall, attribution (“whose ad was it?”), message takeout, and funnel shifts among those who saw it versus those who didn’t. It closes the full cycle: pre-test before launch, post-test after.
What's in the report
A verdict — “the campaign worked on… / didn’t reach…” — funnel shifts, and channel effectiveness. Always included: AI findings, differences explained in plain words, an interview-language split, and PDF/PPTX plus raw-data export.
Step 3 · Marketing and brand