Step 3 · Marketing and brand
Video ad test
Will they watch to the end, and what stays in mind.
What this study is for
A video ad before the campaign launch — or its draft (storyboard, animatic) before production. We test by behaviour: will they watch to the end, at what moment attention drops, what stayed in mind, and whose brand it was.
How the study works
A “Skip” button simulation at second 5 (the share and moment of skipping — behaviour, not words) plus a second-by-second interest and emotion curve, brand attribution, and diagnostics. Drafts (storyboard, animatic) are judged against their own thresholds.
What's in the report
A second-by-second retention and emotion curve, the moment attention drops, brand attribution, and a verdict. Always included: AI findings, differences explained in plain words, an interview-language split, and PDF/PPTX plus raw-data export.
Step 3 · Marketing and brand