Step 3 · Marketing and brand
Logo and identity test
Will they recognize you by logo, colour, and style.
What this study is for
A new logo or restyle: standout, emotional response, brand fit, and distinctiveness among competitors. For existing assets (logo, colour, jingle), a check on whether people recognize you by them without the name.
How the study works
For new options: 2-second standout, emotional response, associations, “does it fit the brand”, and distinctiveness among competitors. For existing assets, a “Fame × Uniqueness” grid (the Ehrenberg-Bass distinctive-assets method).
What's in the report
A comparison of options, a “use / invest / don’t use solo” grid, and a verdict. Always included: AI findings, differences explained in plain words, an interview-language split, and PDF/PPTX plus raw-data export.
Step 3 · Marketing and brand