Step 2 · Product
Taste and live product test
What people say after really trying your product.
What this study is for
The product needs to be really tried: food, drinks, cosmetics, household goods. On-site tasting with our interviewers or an in-home test over a few days. Blind presentation shows the taste without brand influence; branded shows the packaging effect.
How the study works
The real product in hand: on-site tasting via our interviewers, or an in-home test (the product stays for a few days). Blind and/or branded presentation, “just right” scales (sweetness, size, aroma…) plus penalty analysis — which deviation hurts the score most.
What's in the report
A product profile on “just right” scales, refinement priorities (penalty), and intent to buy after trying. Always included: AI findings, differences explained in plain words, an interview-language split, and PDF/PPTX plus raw-data export.
Step 2 · Product
Other studies of this step
What matters most in the product
Which features drive the purchase, and which you needn’t improve.