Step 2 · Product
Packaging and design test
Which option gets noticed and bought.
What this study is for
You have 2–5 packaging or design options and the decision must be made before the print run. We test not “what’s prettier” but what gets noticed on shelf among competitors and what gets picked up. In face-to-face interviews the respondent can hold a real sample.
How the study works
Monadic plus a virtual shelf: findability among competitors (search time), 2-second standout, a click heatmap of packaging elements, and price-based intent. In face-to-face interviews, the real product in hand.
What's in the report
The winner by standout and intent, a “what attracted / what confused” heatmap, and a comparison of options with statistical significance. Always included: AI findings, differences explained in plain words, an interview-language split, and PDF/PPTX plus raw-data export.
Step 2 · Product
Other studies of this step
What matters most in the product
Which features drive the purchase, and which you needn’t improve.