Step 2 · Product
Price test
How much they’ll pay and where “expensive” begins.
What this study is for
You’re launching a new product or revising the price of an existing one: where the “too expensive” line is, which price yields the most buyers, and which the most revenue. For complex cases (price × configuration in a competitive setting), a conjoint level.
How the study works
Van Westendorp with the modern Newton–Miller–Smith extension (purchase intent at its price points) — the acceptable price range and the revenue-maximizing price; or Gabor–Granger for a demand curve. For complex cases, conjoint (price × features in a competitive context).
What's in the report
The acceptable price range, the optimal price, a demand curve, and a split by segment and interview language. Always included: AI findings, differences explained in plain words, an interview-language split, and PDF/PPTX plus raw-data export.
Step 2 · Product
Other studies of this step
What matters most in the product
Which features drive the purchase, and which you needn’t improve.