Step 2 · Product
Claims test
Which promise to put on the pack and in the ads.
What this study is for
You have a list of product promises and need to choose what to put on the pack and in ads. Comparison through choice (not rating scales) works reliably in both Russian and Uzbek. Finalists are additionally checked for clarity and trust.
How the study works
MaxDiff on claims — prioritization without scale bias (here people use rating scales differently in Russian and Uzbek; MaxDiff removes this by design) plus monadic diagnostics of finalists: clear / believable / fits the brand. Both languages, with a check on translation equivalence.
What's in the report
A claims ranking, finalist diagnostics, and a recommendation on “what to put on the pack”. Always included: AI findings, differences explained in plain words, an interview-language split, and PDF/PPTX plus raw-data export.
Step 2 · Product
Other studies of this step
What matters most in the product
Which features drive the purchase, and which you needn’t improve.