← All studies
Step 2 · Product
What matters most in the product
Which features drive the purchase, and which you needn’t improve.
Anchored MaxDiffTURF
What this study is for
You can’t improve a product on every front at once: you need to learn which features truly drive the purchase and which can be left alone. For ranges and flavours, the optimal composition: which 3 items cover the most buyers.
How the study works
Anchored MaxDiff (with a “is this important at all?” threshold) plus TURF analysis for ranges and flavours: “which 3 flavours cover the most buyers”.
What's in the report
A feature-importance ranking, an “important / not important” threshold, and the optimal range composition (TURF). Always included: AI findings, differences explained in plain words, an interview-language split, and PDF/PPTX plus raw-data export.
Step 2 · Product