Step 2 · Product
Name test
Which name people remember, pronounce, and aren’t embarrassed to say.
What this study is for
You’re choosing a name for a new product or brand. Beyond memorability and category fit, we test the market specifics: how the name reads in Latin and Cyrillic, and whether there are unwanted associations in Uzbek and Russian.
How the study works
Likeable / memorable / easy to pronounce / fits the category and brand, plus a final choice. A dedicated Uzbek block: readability in Latin and Cyrillic, unwanted associations and awkward sound in both languages, and a quick-recognition test.
What's in the report
A name ranking, language risks for each, and a final winner with a verdict. Always included: AI findings, differences explained in plain words, an interview-language split, and PDF/PPTX plus raw-data export.
Step 2 · Product
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What matters most in the product
Which features drive the purchase, and which you needn’t improve.