Step 1 · Idea and concept
Concept test
Will they buy, at what price, and what to improve.
What this study is for
You have one or several developed product or service concepts. Before launch it’s important to learn: is it clear to people, will they buy at your price, and which elements put them off. Each respondent rates one concept — the comparison of options is fair.
How the study works
Each respondent sees one concept (monadic — the gold standard). Diagnostics: clear / likeable / unique / relevant / believable / willingness to act, plus an emotional scale, price-based intent, and a click heatmap of text and image (“what drew them in, what confused them”). Intent is honestly calibrated — a stated “I’ll buy” is always inflated.
What's in the report
Two outcomes — “Will buy now” and “Will love the brand” — plus an overall verdict stamp, a concept heatmap, strong and weak elements, and what to improve. Always included: AI findings, differences explained in plain words, an interview-language split, and PDF/PPTX plus raw-data export.
Step 1 · Idea and concept