Step 1 · Idea and concept
Idea screening
Which of your ideas are worth investing in.
What this study is for
You have more ideas than resources: you need to quickly weed out the weak ones and find those worth investing in. Suited to product ideas, features, new directions. Ideas that pass move to a full Concept test in one click.
How the study works
Up to 30 ideas, rotated 5 per respondent. Metrics: “would try” × “unique” plus emotion. There’s an “AI ideas” mode — Sonar proposes options to test. Ideas that pass move to a full Concept test in one click.
What's in the report
A potential quadrant, an idea ranking with “top 25% / above average / below average / worst” bands, and a verdict on each. Always included: AI findings, differences explained in plain words, an interview-language split, and PDF/PPTX plus raw-data export.
Step 1 · Idea and concept