Step 1 · Idea and concept
Insight screening
Which customer pains are real, and which we’ve imagined.
What this study is for
You have hypotheses about buyers’ pains and needs — from interviews, support tickets, brainstorming — and you need to know which are truly widespread and sharp before building a product or communication. The input is up to 30 statements; if you don’t have them yet, Sonar helps phrase insights from your raw description.
How the study works
Up to 30 statements, each respondent randomly sees 5. We measure relevance (“this is about me”) and freshness plus emotional response — which tells a polite “yes” apart from a real pain. AI helps phrase insights from a raw description.
What's in the report
A potential map (relevance × freshness quadrant), an insight ranking, an emotional profile for each, and a split by interview language. Always included: AI findings, differences explained in plain words, an interview-language split, and PDF/PPTX plus raw-data export.
Step 1 · Idea and concept