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Step 4 · Customers
Why they leave
What pushed them away, and how to win them back.
Churn triggersWin-back
What this study is for
Customers are leaving and it’s unclear why. We survey those lost over the last 1–12 months: what was the trigger, what pushed them out, where they went, and under what conditions they’d return. Your contact base of churned customers is needed.
How the study works
Customers lost over 1–12 months: the trigger event → the main reason and all reasons (pushed out / pulled to a competitor / just drifted away) → where they went → conditions for return.
What's in the report
Churn reasons by weight, a “where they go” map, and win-back scenarios. Always included: AI findings, differences explained in plain words, an interview-language split, and PDF/PPTX plus raw-data export.
Step 4 · Customers