← All studies
Step 4 · Customers
Are customers satisfied
What keeps people, and what annoys them.
NPSDrivers (RWA)
What this study is for
A regular or one-off measure of customer loyalty: NPS presented honestly, satisfaction by touchpoint, and above all driver analysis: which factors really keep people and which annoy them. A survey of your own base or a panel.
How the study works
NPS with honest caveats (we show both the average and the distribution) plus satisfaction by touchpoint and driver analysis: which factors really move loyalty. Your own customer base or our panel.
What's in the report
NPS and its distribution, and an “importance × performance” map — what to fix first. Always included: AI findings, differences explained in plain words, an interview-language split, and PDF/PPTX plus raw-data export.
Step 4 · Customers